Maine Coast Fishermen's Association: Lexie

How to bring a lot of attention to a small organization? Highlight the unexpected. So we focused on Lexie, a 14-year-old lobsterman from Harpswell, Maine. An asset to the industry for more than just her fishing skills, this video became the organization’s most-watched video and attracted the attention of large dollar brands and supporters.

Client: Maine Coast Fishermen’s Association
Services: video production, interview, editing